You can't deny it any more: physical music is back in a big way with new sales figures proving it... and no, this time it's not vinyl
THE SO WHAT
Physical formats coming back — with CDs outpacing vinyl in some stats — is a reminder that digital convenience doesn’t erase the desire for ownership, scarcity, and ritual. If you run a digital-only media or fandom product, there’s room to bolt on physical artifacts as margin and retention, not nostalgia merch.
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