
Zillow calls itself “AI-native.” It just cut 500 jobs and won’t say whether AI was the reason.
THE SO WHAT
“AI-native” branding plus 7% headcount cuts the day before earnings will harden the perception that AI is a cost-cutting lever—even if causality is murky. If you’re selling AI into enterprises, expect sharper questions from workers and regulators about where productivity gains actually land.
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