A look at Candy Crush's continued popularity 15 years after its launch, with an estimated 81.5M MAUs and in-app revenue of $876.5M in fiscal year 2025
THE SO WHAT
Durable $876.5M in-app revenue on 81.5M MAUs says more about compulsion loops and live-ops discipline than about graphics or novelty. If you’re building consumer products, prioritize retention mechanics and content cadence that can survive a decade, not just launch-week virality.
READ THE SOURCE
MORE FROM THE WIRE
Tech & InnovationQuestions I Have After Learning That Trump Was Allegedly Smuggled Out of Air Force One in a Catering Box
Security theater and information asymmetry are now part of the political spectacle itself. For operators, assume narratives around sensitive movements or incidents will be contested in real time and plan crisis comms and logging accordingly.
Tech & InnovationChina Earnings to Test Rotation From AI to Internet Stocks
The fact that investors are even debating a rotation from AI infra into China’s big internet names tells you AI is starting to be treated as a cyclical trade, not a one-way bet. If you’re selling into either side of that barbell—chips or consumer internet—expect capital availability and valuation multiples to swing on quarterly prints, not long-term narratives.
Tech & InnovationPeak Memory Fears Put Focus on Samsung, SK Hynix Cash Returns
When memory vendors start talking more about cash returns than capex, the market is bracing for a plateau in AI-driven demand. If you’re building long-term around cheap, ever-expanding HBM and DRAM, start modeling scenarios where pricing power returns and supply growth slows.
Tech & InnovationCapturing the 'primal energy of Wolverine' in a new look, Sony is going all-in on Marvel’s Wolverine with a new PS5 collection that includes covers, a DualSense, and a limited-edition console
Sony keeps proving that IP-driven hardware skins are a durable monetization layer on a flat console base. If you run a platform with strong franchises, the playbook is clear—treat hardware cosmetics as recurring revenue, not marketing swag.