Capturing the 'primal energy of Wolverine' in a new look, Sony is going all-in on Marvel’s Wolverine with a new PS5 collection that includes covers, a DualSense, and a limited-edition console
THE SO WHAT
Sony keeps proving that IP-driven hardware skins are a durable monetization layer on a flat console base. If you run a platform with strong franchises, the playbook is clear—treat hardware cosmetics as recurring revenue, not marketing swag.
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