AI-powered travel agency Fora hits unicorn status, raises $60M
THE SO WHAT
Fora hitting a $1 billion valuation on a $60 million Series D shows investors still believe in AI-augmented human agents in complex, high-touch categories like travel. If you’re in a fragmented service market, the playbook is clear: combine AI routing and personalization with a distributed expert network, not pure self-serve.
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