Amazon plans to hire 300K+ US workers for seasonal, part-time, and full-time roles for the upcoming holiday season, up 20% from 2025, paying $20/hour on average
THE SO WHAT
A 20% year-over-year jump to 300,000+ seasonal hires at ~$20/hour is a demand and capacity tell—Amazon is betting that labor, not just automation, is still the binding constraint on peak logistics. If you run volume-sensitive ops, assume carriers and 3PLs will prioritize the largest contracts and lock in your own surge labor and fulfillment capacity early.
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