Amazon says Kindle and Kindle Fire devices released in 2012 and earlier won't be able to access the Kindle Store from May 20; downloaded books can still be read (Andrew Liszewski/The Verge)
THE SO WHAT
Amazon cutting off 2012-and-older Kindles from the store is a reminder that 'owning' digital inventory is really owning access to a commerce rail. If your product depends on a third-party device ecosystem, model forced-upgrade friction and sunset risk into your retention and support economics now.
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