Amazon's Fire TV Sticks are a fantastically popular way to revitalise an older smart TV – and with the 4K model just AU$59 ahead of Prime Day, I can see why
THE SO WHAT
A AU$59 4K Fire TV stick is Amazon subsidizing another household surface for ads, commerce, and content steering. Any streaming or CTV-first business should assume the OS and remote are controlled by a retailer whose incentives are not neutral.
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