At VB Transform 2026, Zillow's engineering chief said AI ROI numbers only hold up if you measure before you build
THE SO WHAT
Zillow’s experience — AI ROI only holds up when you baseline before building — matches what many teams are learning the hard way. If you can’t show pre/post metrics on a workflow, treat any AI productivity claim as marketing and delay scale-out until you can instrument the funnel end to end.
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