Beats Announces $350 Beats 360 Headphones With Lightweight, Customizable Design
THE SO WHAT
Beats is formalizing a new category: over-ear, sweat-resistant, modular gym hardware at a premium price point. For fitness platforms and gyms, this is a cue to treat audio gear as part of the membership stack — bundles, co-marketing, and in-app integrations are now on the table.
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