Bond, a new social media platform, wants to use AI to help you kick your doomscrolling habit
THE SO WHAT
AI as a behavioral nudge to get you off-platform flips the engagement model—retention becomes trust, not time-on-site. If Bond shows any traction, incumbents will either copy the “out-of-app” coaching or double down on stickiness; product teams need to decide now which side of that line they’re on.
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