Businesses are dropping Microsoft 365 in favor of Google, but if the ROI is no different, why are people switching?
THE SO WHAT
If ROI is flat yet companies are moving from Microsoft 365 to Google, the decision is about ecosystem gravity—integrations, AI roadmaps, and employee preference—not license math. As a vendor, assume your suite alignment (Microsoft vs. Google) is now a strategic positioning choice, not a neutral integration detail.
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