Source: Kalshi's annualized revenue topped $4B in July, up from $2B+ two months earlier, and its operating expenses totaled $300M in June
THE SO WHAT
A venue doubling to a $4B+ annualized run rate on World Cup flow while running $300M in monthly opex shows how fast real-money prediction markets can scale once they hit cultural events. If you’re in consumer finance or trading, assume these markets will become a mainstream acquisition and engagement surface, not a niche side bet.
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