Exclusive: Sonos CEO Tom Conrad explains why the new Sonos Ace Ultra headphones can achieve what fans wanted the first Ace to do, why its new Ultra soundbar is small, and the AI features of the company's new 'operating system'
THE SO WHAT
Sonos framing its software as an 'OS' with AI features is a bid to turn a hardware ecosystem into a long-lived platform and update surface. If you ship connected devices, assume your defensibility will come from the orchestration layer—how intelligently you manage sound, context, and services across SKUs—not any single box.
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