Exclusive: ‘Young people are obsessed by music, but no one's talking to them’ — the new boss of Q Acoustics, QED, and Goldring has plans to give hi-fi its ‘mojo’ back, and it involves opening more ‘kissa’-style listening cafes and ditching Led Zeppelin
THE SO WHAT
Hi-fi brands leaning into kissa-style listening cafes and new reference points is a shift from gear-first to experience-first marketing. If you sell premium hardware, you may need physical, social spaces where people can feel the difference—not just spec sheets and influencer reviews.
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