Forget FAANG. Europe needs to bet on BRIOCHE
THE SO WHAT
The BRIOCHE framing is an attempt to crystallize Europe’s own flagship tech cohort—Bolt, Revolut, ICEYE, Oura, Celonis, Helsing, ElevenLabs—as narrative and capital magnets. Operators in Europe should exploit this moment: align yourself with one of these emerging archetypes in your category and use it to unlock talent, distribution, and non-US capital that now wants a regional story.
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