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Tech & Innovation·April 8, 2026·1 min read

'Going to schedule my therapist appointment after watching this': HBO Max drops first trailer for new series Half Man and it's already got people feeling nervous

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Prestige streamers are leaning harder into emotionally intense, discourse-driving shows because attention volatility is rising. If you’re building content or ad strategies, plan around spikes of high-engagement IP rather than a steady baseline of passive viewing.

Tech & Innovation

An analysis of the 200 most-recent tweets on X by 18 big publishers indicates links seem to hurt engagement, after debate arose over X's value for sharing news (Laura Hazard Owen/Nieman Lab)

If links suppress engagement on X, the platform is no longer a distribution channel for your site — it's a native content surface you use to build brand and capture emails. Treat X posts like mini-articles and move actual clickthrough goals to search, newsletters, and direct channels.