TV makers are fumbling the launch of next-gen RGB LED tech — and they might have missed the chance to dethrone OLED
THE SO WHAT
Next-gen RGB LED should have been a clean narrative to reset the premium TV stack — instead, fragmented messaging and inconsistent execution are handing OLED more time to entrench. If you’re betting on a new hardware standard, align marketing, naming, and channel education early or you lose the upgrade cycle before the tech matures.
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