0
Tech & Innovation·October 13, 2026·1 min read

Grab Takes On TikTok in Fight to Keep the Attention of Consumers

Share

Grab leaning into microdramas and games shows super apps are converging on entertainment as the glue that keeps users inside their commerce and payments rails. If you run a transactional platform in Southeast Asia, assume you’re now competing with short-form content for session time—not just other wallets or ride-hailers.