Hightouch reaches $100M ARR fueled by marketing tools powered by AI
THE SO WHAT
$70M ARR added in 20 months off an AI agent platform for marketers says the money is in vertical workflows, not generic copilots. If you’re selling “AI for marketing” without owning the execution loop—audiences, campaigns, attribution—you’re leaving nine figures of ARR on the table for someone like Hightouch.
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