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Applied AI·April 5, 2026·1 min read

I let Gemini in Google Maps plan my day and it went surprisingly well

Once routing, scheduling, and local search collapse into a single AI-planned itinerary, the surface that controls ‘what users do next’ shifts from search results to agent outputs. If you rely on local intent — retail, hospitality, mobility — you now have to optimize for the agent’s plan, not just Maps SEO.

Applied AI

Medvi, glorified by the NYT as a two-employee startup with $1B+ in revenue, is a warning about how AI can be misused for shady business and marketing practices (Gary Marcus/Marcus on AI)

AI-native businesses are now a cover story for old-school gray-zone marketing and arbitrage — the Medvi narrative shows how easy it is to launder sketchy unit economics as ‘AI magic.’ If your GTM or vendor relies on opaque AI claims instead of verifiable funnels, margins, and controls, assume the risk is reputational as much as financial.