'If AI were to take anyone's job, wouldn't it take Elon Musk's job? The richest guy on Earth?' — Take-Two CEO says AI won't get rid of jobs, but allow artists to do 'higher quality work' instead
THE SO WHAT
When a major game publisher frames AI as “higher quality work” for artists, it’s setting the narrative for aggressive tooling rollouts without headcount promises. Creative teams should assume scope and asset volume will expand to fill the automation gap—negotiate for control over pipelines, not job guarantees.
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