'I’m more excited about what’s to come than what we have achieved': Samsung executive on why they built the Galaxy Z Fold 8, Apple's iPhone Ultra threat, and what comes next for foldables
THE SO WHAT
Samsung is treating foldables as a long‑term platform bet, not a niche—using the Z Fold 8 to pre‑empt an eventual iPhone Ultra and lock in power users. If your app or service has high‑value mobile users, you should be testing foldable‑optimized experiences now, before Apple forces the shift on your roadmap.
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