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Applied AI·July 28, 2026·1 min read

I'm worried that Windows 11 will slowly turn into a subscription-based OS, and AI agents will be to blame — here's why

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If AI agents become core to Windows, they become the natural choke point for recurring fees and upsell. Enterprise IT should assume OS-level assistants are an eventual subscription surface and model TCO — including per-seat AI — before locking into ecosystem roadmaps.

Applied AI

'I want Racemate to be the second screen': Infobip is helping TGR Haas to fund Formula 1 car development through an entirely new kind of fan engagement

An AI companion as the ‘second screen’ for a racing team is a test case for turning fan engagement into a recurring revenue and sponsorship product. If you own IP with a passionate audience, the question isn’t whether to build a companion — it’s how to tie it directly to funding and merch, not just engagement metrics.

Applied AI

Sources: OpenAI and Anthropic have lobbied the Trump administration to make sure lagging competitors also have to comply with government reviews of their models

Front-runner labs reportedly lobbying for government reviews that also bind “lagging competitors” is a classic move to turn compliance into a shared moat. For smaller model builders, the game board is shifting from pure capability races to regulatory navigation — budget time and talent for policy, not just GPUs.