'I want Racemate to be the second screen': Infobip is helping TGR Haas to fund Formula 1 car development through an entirely new kind of fan engagement
THE SO WHAT
An AI companion as the ‘second screen’ for a racing team is a test case for turning fan engagement into a recurring revenue and sponsorship product. If you own IP with a passionate audience, the question isn’t whether to build a companion — it’s how to tie it directly to funding and merch, not just engagement metrics.
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