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Startups & Venture·November 4, 2026·1 min read

India-based EloElo, whose Story TV microdrama app has 33M+ estimated active users, raised an $80M Series C from Hornbill Capital and NBCU at a $500M valuation

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EloElo pulling in $80M at a $500M valuation on 33M+ active users shows microdrama is solidifying as a mainstream format in India, not a fad. Global media and brands should be treating this as a testbed for short-form, serialized IP and commerce experiments, not just another social app.