India's UPI, which has been free for merchants, will impose a 0.4% merchant fee on certain payments above ₹2,000, or $21, from October 15 in a major shift
THE SO WHAT
A 0.4% fee on UPI transactions above ₹2,000 ends the pure free-ride and forces Indian merchants to revisit unit economics on higher-ticket digital payments. If you operate in India, re-cut your pricing and incentive models now—small changes at checkout can push users back toward cash or alternative rails.
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