0
Applied AI·July 9, 2026·1 min read

Inside IBM’s hidden ‘Court 19’, where Wimbledon becomes a test lab for AI

Share

Using Wimbledon as a 36-year testbed for AI features shows how long-term event partnerships can double as live R&D environments. If you own a data-rich venue or recurring event, there’s leverage in treating it as an experimentation sandbox for AI products rather than just a sponsorship asset.