It’s a microwave, it’s an air fryer, it’s a... soup-maker? Ninja’s latest launch could be the only appliance your kitchen needs
THE SO WHAT
Ninja’s microwave–air fryer–soup-maker combo is part of a broader trend toward multi-function, preset-heavy kitchen hardware. For CPG and recipe platforms, these devices are becoming distribution channels — your content needs to live as presets and guided programs, not just web pages.
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