I've been using Google Health's new AI Coach for a week — here's 3 things I liked about the Fitbit Premium revamp (and 2 I really didn't)
THE SO WHAT
AI health coaching is moving from novelty to paid upsell—Fitbit Premium is now a testbed for how much behavior change users will actually pay for. If you run a consumer subscription, assume your churn and LTV will be benchmarked against how “coached” your product feels, not just how it tracks data.
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