Joint statement: Apple, Amazon, and others push back on stricter emissions reporting rules proposed by climate body Greenhouse Gas Protocol to cut greenwashing (Olivia Raimonde/Bloomberg)
THE SO WHAT
If Apple, Amazon, and peers are pushing back on tighter Greenhouse Gas Protocol rules, the battle line is now about data granularity and liability, not whether to report at all. Treat emissions accounting like tax — assume rules will tighten over 3–5 years and invest in auditable, system-of-record-grade carbon data now, not PR dashboards.
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