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Tech & Innovation·July 29, 2026·1 min read

Looking for a second home? Sellers in these markets could be ready to make a deal.

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Softness in second-home markets across parts of the South and Midwest points to discretionary real estate cooling first. If your business leans on affluent consumer spend or property-linked demand in these regions, treat this as an early warning on volume and pricing, not a local anomaly.