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Applied AI·September 28, 2026·1 min read

Meta Goes All-In On AI for Businesses Before Muse Goes Horribly Wrong

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Meta leaning hard into business AI around the Muse launch underscores the new playbook: assistants as commerce and ad rails, not just productivity tools. If you’re a brand or merchant, assume your ad strategy will increasingly be mediated by AI agents that optimize for platform economics as much as user intent.