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Applied AI·October 5, 2026·1 min read

Meta's Muse is already pulling one CEO's purchases away from Amazon

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An AI agent like Meta’s Muse quietly diverting a CEO’s wine and jeans budget from Amazon to other merchants is the behavior change commerce teams should care about. If you own a consumer brand or marketplace, your real competition may be the agent’s default shopping graph — not the website your customer used last year.