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Tech & Innovation·July 24, 2026·1 min read

Move over, James Gunn: Stuart Fails to Save the Universe will have DC crossover episode — and there's one iconic superhero HBO Max would be stupid not to include

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Crossovers between legacy IP and newer shows are a retention play—using familiar brands to prop up experimental formats. If you manage a content portfolio, think in terms of IP graph design: which properties can cross-pollinate audiences without diluting either brand.