Mozilla launches built-in ad blocking for Firefox on iOS, using Apple's WebKit Content Blocker and the EasyList filter to block third-party ads and trackers
THE SO WHAT
Mozilla baking EasyList-based blocking into Firefox on iOS turns a privacy stance into a default, not an extension—on a platform already tightening tracking. Publishers and adtech that still depend on third-party trackers should assume further erosion of addressable inventory on mobile and accelerate first-party data and contextual strategies.
READ THE SOURCE
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