OnePlus confirms it will no longer operate in North America or Europe but will continue in China, while Realme, another Oppo sub-brand, will exit China
THE SO WHAT
OnePlus exiting North America and Europe while Realme leaves China is a clear sign that mid-tier smartphone brands are retrenching to core geographies. Carriers and app ecosystems that depended on these OEMs for distribution now need alternative hardware partners or direct-to-consumer plays.
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