OpenAI enables cost-per-click ads inside ChatGPT, setting bids at between $3 and $5 per click, in addition to CPMs (Digiday)
THE SO WHAT
ChatGPT is now a performance ad surface with $3–$5 CPCs—assistant UX is becoming a commerce funnel, not just a Q&A layer. If you own a brand or marketplace, you now have to budget for conversational ad spend and fight to keep your own assistants from becoming someone else’s paid acquisition channel.
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