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Applied AI·October 5, 2026·1 min read

OpenAI is sticking more ads in ChatGPT

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Turning ChatGPT’s image generation surface into an ad slot confirms the assistant is now an ad and commerce channel, not just a tool. If your product relies on ChatGPT for discovery or UX, assume you’re competing with sponsored responses inside the same interface.

Applied AI

Survey: only 11% of ~400 businesses could forecast AI spending; a study finds lower-priced models cost more than higher-priced models on 32% of 6,800+ tasks

If only 11% of businesses can forecast AI spend and cheaper models cost more on a third of tasks, then ‘model choice’ is now a FinOps problem, not just a quality decision. This week, ask your teams for a simple report: per use case, which model are we using, what’s the effective cost per task, and how volatile is that bill month to month.