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Startups & Venture·July 31, 2026·1 min read

Phoebe Gates' shopping app Phia is in damage control mode and offering refunds after a payment scandal

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A shopping app paying refunds after earning commissions on sales it didn’t drive is a warning shot on opaque attribution and affiliate logic. If you’re building commerce or adtech, assume regulators and users will demand line-of-sight from click to commission—document your attribution rules and be ready to surface them.