
Prime Day ends in a matter of hours, but you're not too late to the best fitness tracker deals — here are some perfect entry-level models for less than $100
THE SO WHAT
Sub-$100, feature-rich fitness trackers on Prime Day compress the price floor for health wearables and expand the addressable base. If you build health or wellness products, assume a growing cohort of users with baseline sensor data and design onboarding and value props around that reality.
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