Qualcomm says it has signed a 10-year deal to supply chips for BMW's future digital cockpit and advanced driver-assistance systems
THE SO WHAT
A 10-year BMW–Qualcomm deal shows carmakers are locking in silicon partners as software-defined vehicles and ADAS become core product identity. If you’re in the auto stack and don’t have decade-scale chip and software roadmaps aligned, you’re negotiating from weakness.
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