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Tech & Innovation·September 1, 2026·1 min read

Roku is launching two OLED TVs, and we're excited to see someone finally give Samsung and LG a run for their money in budget OLED — but the sizes might disappoint you

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Aggressively priced but limited-size Roku OLEDs are a volume play at the low end of premium, not a full frontal assault on Samsung and LG. If you monetize via Roku’s platform, expect faster adoption in smaller rooms and secondary TVs before it threatens the main living-room screen.