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Tech & Innovation·September 1, 2026·1 min read

Roku Launches Its First OLED TVs, With Prices Starting at $999

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Self-branded OLEDs at a $999 entry point give Roku a hardware beachhead where it controls both panel and software economics. For OEMs and streamers, this raises the bar on differentiation—either deeper content bundles or tighter device ecosystems, not just another app row.