Sensor Tower: in H1, the number of new apps released in the App Store doubled to ~560K, on track to pass 2025's ~600K total, as vibecoded apps flood the store
THE SO WHAT
AI has doubled new App Store releases to ~560K in six months — discovery is collapsing under a wave of low-friction, low-demand apps. For serious builders, the bar shifts from “ship an app” to owning a distribution channel and a brand; for platforms, expect more aggressive ranking and curation to keep AI sludge from killing engagement.
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