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Tech & Innovation·July 29, 2026·1 min read

Shein’s app runs on the tricks the FTC calls ‘dark patterns.’ Now the FTC is investigating.

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An FTC investigation into Shein's alleged dark patterns is a warning shot for any growth team leaning on manipulative UX. If your conversion playbook depends on friction to cancel, hidden fees, or confusing consent flows, assume regulatory and platform risk is now material.