Sources: marketing tech startup AppsFlyer raised a $1B Series E at a $2.7B post-money valuation; Moloco, Google, Meta, and Unity acquire minority stakes (Kerry Flynn/Axios)
THE SO WHAT
A $1B Series E at a $2.7B post-money with strategic stakes from Moloco, Google, Meta, and Unity shows how valuable cross-platform attribution and optimization remain in a privacy- and AI-heavy ad world. If you’re building in martech, expect the big platforms to prefer partnering and owning slices of neutral infrastructure rather than ceding that data spine to competitors.
READ THE SOURCE
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