Tadej Pogačar is riding for Tour de France glory on an individually-specced 3D-printed saddle — and an AI-designed helmet for good measure
THE SO WHAT
3D-printed saddles and AI-designed helmets in the Tour de France show elite sport as a proving ground for mass-personalized hardware. Any equipment category with fit or aerodynamics constraints should be mapping how to productize one-off pro tech for thousands of weekend athletes within 12–24 months.
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