Tennis and tech: A match made in heaven?
THE SO WHAT
Smart tennis gear moving from novelty to testable ROI — ball machines, radar, cameras, racquets — is the same pattern we’ve seen in connected fitness: hardware justified by measurable performance deltas. If you build in sports or wellness, design around repeatable drills and clear metrics, not generic “smart” features, because that’s what survives the gear-bag purge.
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