
The Insta360 Link 2 Pro is genuinely one of the best webcams I've ever reviewed—but the high price may turn away some potential buyers
THE SO WHAT
High-end webcams like Insta360's Link 2 Pro are now creator gear, not IT accessories — the price ceiling is set by YouTube/TikTok economics, not corporate procurement. If you’re outfitting execs or on-camera teams, decide whether you standardize on a premium tier for a few power users or stick to commodity cams for everyone else.
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